So, you need to build additional awareness of your downtown location?
eMail Marketing
Engaging customers who have opted-in to your mailing list is a great way to build trust, loyalty and share relevant information about your products and services.
Activity: eMail BlastCharity Partnership
Finding a local charity that is relevant to your customers and important to your company employees is a great way to get involved in the community.
Activity: Charity Partnership"Hello Neighbor" Letter
Send a personalized letter to area merchants. Provide some sort of welcome offer/incentive to visit.
Activity: "Hello Neighbor" LetterCreate Word of Mouth
Create ways to start and encourage conversation
Activity: Create Word of MouthSocial Media Activity
Based on what is right for your potential customers, consider creating word of mouth online using social media tools: Twitter, Facebook, etc.
Activity: Social Media