The Insiders Guide To Marketing Promotions That SELL, SELL, and SELL

Posted 21 March 2015

Follow these proven ways to increase sales by designing and delivering dynamic promotions that hit the sweet spot of your customers’ wants, needs, and desires.

Course Information

Course Instructor

Paul Author

Free

FREE

Promotion Planning Guide

Welcome

Overview of Promo Planning Course

Review Goals

We’ll start by taking a look at your short and long-term goals.

Assess the Challenge or Ease of Your Goals

Knowing how easy or hard your goals are will give you a sense how much “promotion” you are going to need to meet your objectives.

Determine Strategic Focus, Your Hero

What is going to be the main product, service, program or other offering featured during this time?

Develop Programming

This is where we start determining the activities we will use to promote what is being featured.

Choose Your Theme & Participant Take-Away

What is the thematic “hook” you’ll use that’s relevant to your customers?

Select Your Tools

Determine what tools you’ll use to build awareness and excitement.

Write It Down

Document your plans.

Get It Created

Getting your materials designed and printed.

Implementing & Tracking

Working Your Plan!

Closing Summary

Closing summary of entire process.