How We Will Get There
Back to: Annual Strategic Marketing Plans to Create Long-Lasting Success
How We Will Get There
Your Levers
Once you’ve determined your goals, you’ll need to determine the levers you need to pull to meet or exceed your objectives for next year.
You’ll use a combination of the following strategies:
Levers
- Drive Traffic & Increase Frequency,
- Increase Average Spend,
- Broaden Customer Base,
- Increase Prices, and
- Reduce Costs.
We will spend the next several sections talking about each of these.
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