Assess the Challenge or Ease of Your Goals
Back to: The Insiders Guide To Marketing Promotions That SELL, SELL, and SELL
Assess the Challenge or Ease of Your Goals
Now that you have examined your SMART goals…
Q How do your goals look? Easy? Hard?
Q Are they achievable with what you already have planned?
Q Will meeting the goals for this time-period be easy or hard?
Q Do you already have new products or services you’re adding during this time-period?
Q If you have a new products or services, are they exciting enough to drive enough sales with just a sign or two? Or are you going to need some extra programming to meet or exceed these goals?
To better understand the challenge, covert sales goals to more concrete numbers.
How many more customers that would be? How many more of your core items would you need to sell?
It may be easier to grasp and gauge “drive 15 more customers per day” versus “increase sales by $5,000.”
