New Store Opening Timeline
Back to: Proven New Store Openings That WOW
Pre-Opening
11 Weeks Before
- Get “Coming Soon” Sign/Banner created
We love this timeline… we’ve used some version of it for every event we’ve planned.
8 Weeks Before
- Complete Location & Sales Assessment
- Complete Trade Area Assessment
- Complete Community Assessment
7 Weeks Before
- Determine Grand Opening Event Date and Time
- Determine Friends & Family Event Date and Time
6 Weeks Before
- “Coming Soon” Sign/Banner In Place
- Start Grand Opening Planning
- Have Friends & Family Invitations Created/Printed
5 Weeks Before
- Grand Opening Invites + Coupons Printed
- Address Friends & Family Invitations
4 Weeks Before
- Grand Opening Planning Continues
- Mail Friends & Family Event Invitations
3 Weeks Before
- Grand Opening Planning Continues
- Mail Friends & Family Event Invitations
2 Weeks Before
- Hand Deliver Invitations to Grand Opening Eent
- Create Grand Opening Schedule
1 Week Before
- Review Grand Opening Schedule / Plan With Team
- Send Press Release / Media Alerts to Local Media
- Confirm Special Guest / Participation
- Ensure special guests are still coming
- Ensure catering, live music, etc. are all set
- Host Friends & Family Event
1 Day Before
- Set Up For Grand Opening (night before)
Opening Day / Week
Grand Opening Event
- Dedication
- Ribbon Cutting
- Sampling & Demonstration
- Live Music
- Catering
Post-Opening
1 Week After
- Red Carpet Treatment
- Sampling / Demonstrations
- Distribute Coupons
- Send Thank You Notes
- Tracking
3 Weeks After
- Red Carpet Treatment
- Tracking
1 Month After
1 Month After, or when your coupons expire.
- Red Carpet Treatment
- Tracking
- New Store Opening Recap
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