Use this calendar to help you plan promotions and special events. We recommend working 90-days into the future so you may prepare properly. Also, take a look at the bottom of the calendar for Month-Long events!

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Event Series Event Series: New Year’s Eve

New Year’s Eve

December 31

New Year’s Eve is the last day of the year. In many countries, this day and night are celebrated at parties or other social gatherings, where people dance, drink champagne, make resolutions and watch fireworks. In light of all the festivities, New Year’s Eve is the perfect opportunity for you to engage with your customers and either (a) invite them to celebrate with you, or (b) help them celebrate on their own!

Below, we’ve listed a few ideas for how your small business can celebrate the New Year – no matter what industry you’re in!


  • Host a pre-party (i.e. more casual) neighborhood cookout for your customers from 5:00 – 8:00 PM. It’s a great way to attract the customers who don’t want to be out late on New Year’s Eve but still want to attend a festive event.
  • Add traditionally “lucky” food items to your menu: grapes, black eyed peas, lentils, soba noodles, pork and greens.
  • Make sure your customers know about your catering services well in advance of the New Year – offer packages for “dinner for two,” or “hosting a crowd.”


  • Host a champagne tasting at your wine shop so that customers can feel knowledgable and stock up for their New Year’s Eve parties!
  • Remerchandise your retail store to make finding a New Year’s Eve outfit easy for your customers.
  • Group items that would make for appropriate host/hostess gifts near the register so customers can grab and go!


  • Schedule “special event” hair and makeup tutorials and/or application appointments at your salon or spa! You can either show your customers how to beautify themselves for a big event, or you can do it for them!


December 31

Month-Long Events

These are observed in the United States, but may also apply to your location around the world.


Soup Month
Bath Safety Month
Braille Literacy Month
Blood Donor Month
Crime Stoppers Month
Hot Tea Month
Oatmeal Month


Great American Pie Month
Chocolate Lover's Month
Cherry Month
Hot Breakfast Month


Noodle Month
Nutrition Month
Fire Prevention Month
Women's History Month
International Francophone (French Speaking) Month
Craft Month
Frozen Food Month


International Guitar Month
Foot Health Awareness Month


Barbecue Month
Blood Pressure Month
Photograph Month
Hamburger Month
Salad Month
Strawberry Month


Graduation Month
Accordion Awareness Mont
Fresh Fruit & Vegetable Month
Iced Tea Month


US Parks & Recreation Month
Pickle Month
Baked Beans Month
Hot Dog Month
Ice Cream Month
Picnic Month


Eye Exam Month
Sandwich Month
Peach Month
Goat Cheese Month
Coffee Month
Back to School Shopping


Potato Month
Chicken Month


Apple Month
Fair Trade Month
Sausage Month
American Cheese Month
Cookie Month
Dessert Month
Pasta Month
Pizza Month


International Drum Month
Sleep Comfort Month
Model Railroad Month
Aviation History Month


“Hi Neighbor!” Month