Use this calendar to help you plan promotions and special events. We recommend working 90-days into the future so you may prepare properly. Also, take a look at the bottom of the calendar for Month-Long events!

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Event Series Event Series: Groundhog Day

Groundhog Day

February 2, 2025

First, let’s cover the basics: Groundhog Day is celebrated on February 2, and is a fun way to “predict” the arrival of Spring. According to legend, if it is cloudy when the groundhog emerges from its burrow, Spring will arrive early. However, if it’s sunny when the groundhog emerges, and he sees his shadow, he will retreat back into his burrow and Winter will continue for 6 more weeks.

Trivia to Share with Your Customers

  • Punxsutawney Phil is a groundhog resident of Punxsutawney, Pennsylvania. He lives in the town library with his “wife” Phyllis.
  • According to fans, Punxsutawney Phil is given a sip of a magical elixir each summer to extend his life for 7 years. Thus, he has made weather predictions for over 123 years.
  • According to records kept since 1887, Punxsutawney Phil’s weather predictions have only been correct 39% of the time.

Celebrating Suggestions

  • Preview Spring menu items for the week leading up to Groundhog Day.
  • Create a fun “gift with purchase” promotion, and give away a different gift depending on Phil’s forecast
  • Have guests vote whether they think if Phil will see his shadow, and pull a winner from the “correct” batch (winner receives a gift card).
  • Use Phil’s prediction to drive a new in-store promotion or event! If possible, restaurants and bars can introduce new Spring menu items, and retail shops can use a “shadow” forecast to move through the rest of their winter merchandise.


February 2, 2025

Month-Long Events

These are observed in the United States, but may also apply to your location around the world.


Soup Month
Bath Safety Month
Braille Literacy Month
Blood Donor Month
Crime Stoppers Month
Hot Tea Month
Oatmeal Month


Great American Pie Month
Chocolate Lover's Month
Cherry Month
Hot Breakfast Month


Noodle Month
Nutrition Month
Fire Prevention Month
Women's History Month
International Francophone (French Speaking) Month
Craft Month
Frozen Food Month


International Guitar Month
Foot Health Awareness Month


Barbecue Month
Blood Pressure Month
Photograph Month
Hamburger Month
Salad Month
Strawberry Month


Graduation Month
Accordion Awareness Mont
Fresh Fruit & Vegetable Month
Iced Tea Month


US Parks & Recreation Month
Pickle Month
Baked Beans Month
Hot Dog Month
Ice Cream Month
Picnic Month


Eye Exam Month
Sandwich Month
Peach Month
Goat Cheese Month
Coffee Month
Back to School Shopping


Potato Month
Chicken Month


Apple Month
Fair Trade Month
Sausage Month
American Cheese Month
Cookie Month
Dessert Month
Pasta Month
Pizza Month


International Drum Month
Sleep Comfort Month
Model Railroad Month
Aviation History Month


“Hi Neighbor!” Month