In the United States, Tax Day is a term for the day on which individual income tax returns are due to the federal government. Tax Day typically falls on April 15.



  • Federal income tax was introduced in 1861 as a way to help fund the Civil War.
  • The U.S. Tax Code contains over 7 billion words. The Bible itself has well under 1 million.

Celebrating Suggestions

  • Offer discounts or specials to professionals working in the tax industry.
  • $4.15 is the magic number for the day… burger, fries and a soft drink for $4.15.
  • Take advantage of the inevitable traffic at your local Post Office (people mailing in their tax returns), and set up shop – if allowable – for sampling!
  • On April 14, give your customers a free stamp to mail their tax returns with their receipt. Even if they don’t use it to mail their tax return, it’s a easy and inexpensive gesture!
  • Set up a fun display for your customers for them to make a purchase based on whether they owe money or will be getting a refund. If you run a wine shop, maybe divide up inexpensive and expensive bottles of wine on a table, and have signs saying, “Splurge” or “Save”- making light of a stressful situation.
  • Offer Happy Hour “Tax Relief” discounts – a free appetizer, or half-priced drinks.
  • Pay your customers’ sales tax on purchases between April 14 – 15. Advertise your offer, or treat the opportunity as a surprise and delight!

Check out our Marketing Holiday Calendar for more dates to celebrate!