The Super Bowl is the annual championship game of the National Football League. Americans celebrate by hosting Super Bowl parties or going to a sports bar to watch the game.


The game was created as part of a merger agreement between the NFL and it’s then-rival league, the American Football League (AFL). It was agreed that the two leagues’ champion teams would play in the AFL-NFL World Championship Game. There are now two conferences within the NFL – the American Football Conference, and the National Football Conference. A team from each of these conferences plays in the Super Bowl.


  • Super Bowl Sunday is the second-largest day for U.S. food consumption, after Thanksgiving Day.
  • Super Bowl is frequently the most watched American television broadcast of the year and subsequently, commercial airtime during the broadcast is the most expensive of the year.
  • As of January 2013, the Pittsburgh Steelers have won six Super Bowls, the most of any team.

Celebrating Suggestions

  • Host a Super Bowl party at your restaurant featuring local food from either the city where the Super Bowl is being played, or from each of the competing teams’ cities. For example, in 2012, a party with plenty of Cajun flair would have been perfect, as the game was hosted in New Orleans, Louisiana– serve up favorites like gumbo, jambalaya, and shrimp po’boys to transport guests to the Big Easy.
  • Offer games and prizes to customers during the game.
  • Host pre- or post-game activities (tailgating, live music, trivia events) to encourage customers to celebrate with you all day!
  • If you can, make a patio or deck dog friendly to win over the dog-lovers in your community. Just don’t forget the outdoor TV for the big game!
  • Create the perfect at-home tailgating experience for your customers by offering catering packages for pick-up so that they can easily entertain their guests.
  • If appropriate / allowable, sell tickets to an all-you-can-eat / drink Super Bowl party at your restaurant. If sales are by reservation only, you’ll be able to control the crowds.

Check out our Marketing Holiday Calendar for more dates to celebrate!


Taco Time NW, the Western Washington ownership of the 55 year old Oregon quick service Mexican restaurant chain that specializes in freshly prepared, is in the Seattle Seahawks home team Superbowl spirt. They’re celebrating with their Customers AND Employees.

Champion Chips is Seahawks colors are on the menu AND free all this Superbowl week. They’ve also made a party sack you can buy for your Superbowl party.

Superbowl Marketing from Taco Time NW

And they’re celebrating with their Employees! Stores are closing early on Sunday so their employees can enjoy the big game too.

Superbowl Marketing from Taco Time NW