In the United States and the rest of the Northern hemisphere, the first day of winter (or, winter solstice) is the day of the year when the sun is farthest south. Due to the tilt of the Earth (and the subsequent position to the sun), the first day of winter is the shortest day of the year, as there is the least amount of sunlight.


The seasonal significance of the Winter solstice is the reversal of the gradual lengthening of nights and shortening of days. Basically, since the Summer solstice (usually on June 20 or 21), the sun rose later, and set earlier (less and less daylight). But, after the Winter solstice, the sun will rise earlier, and set later (more daylight).


  • In the United States, there are only about 9 ½ hours of daylight on this day, compared to about 15 hours a day around the Summer solstice.
  • The term solstice means, “sun stands still.” Twice a year, on the Summer and Winter solstices, the sun does appear to halt in its journey across the sky.
  • In Australia, the longest days will be in December, and the shortest days will be in June – as that part of the Earth is tilted towards the sun in December, and away from the sun in June.

Celebrating Suggestions

  • Introduce seasonal or winter items to your customers.
  • As this is the shortest day of the year, it might be a good time to offer a special offer – “One Day Only!”

Check out our Marketing Holiday Calendar for more dates to celebrate!