Overview
Outdoor concerts can be a great way to get your products and services in front of potential customers. You could provide catering service, sampling, or product demonstrations for the crowds at outdoor concerts in your neighborhood.
Details
As with most of our marketing tactics, we recommend that you be selective when choosing when and how to participate in events like outdoor concerts. As opposed to jumping in on every event on the calendar, do some research and think about what concerts your target customer would be most likely to attend.
First stop on the research journey: your local paper and their website. Here, you’re likely to find a calendar of upcoming events (big and small) and contact information (name of the park, where the ticket box office is, etc.).
Next, figure out what your participation options are. Some event planners might be looking for a food truck or food stand to provide food for hundreds of attendees. Others might only have a sponsorship option, or permits for free sampling by numerous vendors. What option would best showcase your products or services?
It’s likely that the organizer will have rules and regulations you’ll need to follow in order to participate, so do just that! If needed, work with a legal professional should you need clarification on any rules related to permitting, insurance, liability, etc.
Lastly, for some concert attendees, your participation will be the first impression they have of your business, so make sure you set yourself up for success! Invest in the right materials and equipment for off-site catering or sampling, bring your most engaging and friendly team members with you, and make sure your brand is easily recognizable from afar (banner, branded t-shirts or aprons, etc.).
For more on off-site catering, check out Catering: Off-Site Preparation.
And, you might also be interested in Community Events & Festivals and Sampling: Out-of-Store.
Photo Source: flickr.comphotosfreezr7877121262
