Most commonly known as the Fourth of July, Independence Day is a federal holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain. Many Americans celebrate with fireworks, parades, and barbecues.

As a small business owner, you can celebrate our America’s independence with your customers through unique and fun promotions! Check out some ideas below!


During the American Revolution, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution to declare the United States independent from Great Britain. The Declaration of Independence explained this decision, and was approved by Congress on July 4.


  • John Adams and Thomas Jefferson, the only signers of the Declaration of Independence who went on to serve as Presidents of the United States both died on the same day: July 4, 1826 – the 50th anniversary of the Declaration.
  • Since 1916, the Nathan’s Hot Dog Eating Contest on Coney Island (New York) has been held on July 4. It supposedly started as a way to settle a dispute among four immigrants as to who was the most patriotic.
  • A salute of one gun for each state in the United States, called a “salute to the union,” is fired on Independence Day at noon by any capable military base.

Celebrating Suggestions

  • It’s a big day for fireworks and festivals. See if you can be part of them as a sponsor or sampling at the events.
  • If there are fireworks or parades in your neighborhood, make it easy for your customers to grab and go! Pack up picnic lunches for people to take to the festivities.
  • Give active duty and retired military members discounts on food at your restaurant all day.
  • Bake up some old fashioned American favorites at your bakery! Ideas include: apple pie, key lime pie and Mississippi mud pie!
  • Host a color-coded sale at your retail shop – anything red, white, or blue is 20% off!
  • Post tips about where to see local fireworks and other community events on your company’s Facebook page.
  • Decorate your location, if appropriate, and staff up for the busy holiday week/weekend!

Check out our Marketing Holiday Calendar for more dates to celebrate!