Need a simple, inexpensive and easy marketing tool? Look no further than the t-shirt.
They can be very effective…take for example this t-shirt from Willamette Valley Vineyards. Willamette is the name of Oregon’s main wine region. And it’s a name that’s often mis-pronounced. As Willamette Valley Vineyards bares the names, they’ve taken it upon themselves to educate the world on it’s pronunciation through a t-shirt they sell and use that says … “It’s Willamette Dammit!” Once you read it, you’ll smile and never pronounce Willamette wrong again.
We were wearing the t-shirt 3,000 miles away from Oregon while running errands and it sparked conversation with six people…about the name, the region and the wine. That’s six people newly educated on Oregon wine, the Willamette Valley and Willamette Valley Vineyards.
Imagine this happening with all 100 wine writers, even by just wearing the t-shirt once a month. That’s some great word-of-mouth marketing generated for very little investment. All because of a clever t-shirt.