Introduction

 In

, this is your guide to…

  • Creating word-of-mouth,
  • Being remarkable,
  • Standing out from the crowd, and
  • Making your brand talkable!

Word-of-mouth communication is the most important, influential, and credible way for information to spread about your business. It is more important than any other form of marketing or advertising we know.

What creates word-of-mouth? What does it take to get people to talk about your business? To be a talkable brand?

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The purpose of this course is to help you understand how to create and use word-of-mouth marketing to build awareness, traffic, and sales to your business. It is chock full of articles, video clips, tips and tools from some of the best word-of-mouth experts in the world!

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