here is your guide to exploring your neighborhood!
How does your business compare to your competition when it comes to customer service? What about your product & service offerings? Or how innovative you are?
Often we “think” we know what the competition is doing. Store managers have a “sense” of what neighboring businesses are doing… But, do they really know?
Want to know how you stack up to the competition? Check them out. The best way to know is to experience it first-hand by touring. Be a secret shopper of your competition.
Conduct Store Tours
Visit area businesses to better understand how well your business stacks up to their offerings, services, and policies.
We recommend touring your direct competition and those who compete in the same category as you.
Additionally, it helps to expand your definition of “competition.” If you’re a sandwich shop, of course, you should visit other sandwich shops. But, you also compete with other spots for lunch (and maybe breakfast and dinner). What other options do your customers have in that category, either in your price range or with regards to speed of service?
For example, if you are a bookstore, your direct competition are other bookstores in your area. But, you also compete with other stores who sell books, even if that’s not their primary offering. And, you compete with other retailers, others who sell products. Even your customer service and in-store policies are compared to all other businesses.