Share The News
Sharing the news is one of the secrets to our success as marketers.
It isn’t enough to just launch a program – whether or not it is successful. But, you also have to let others know what you are doing: the progress you saw, and the success you are celebrating.
Who To Share With
- Your Boss – Let your supervisor know what you’re doing and how you’re doing. If you’ve implemented a program nobody else has done, and it does well, your store could be the pilot of something new for your company!
- Your Employees – It’s crucial to let your employees know how the programs are doing. More than likely, THEY are the ones who are executing them. If they’re doing well – congratulate. If the programs are not doing well, be sure to provide suggestions to improve/adjust.
- Your Customers – Celebrate the success of charity and fundraising program with your customers. They’ll be proud to have you as part of their community.
How To Share
Take the time to personally thank those who are helping you implement your activities. Let them know their efforts are appreciated and share the results of their efforts. Even if you’re off to a slow start, some update is better than no update.
Prepare and send a weekly email. Start before you launch and share the build-up. Once you start, share the launch and report on the findings. Whether it is an employee incentive for selling more french fries or hosting a toy drive for a local charity, people will be interested to know how you’re doing versus your goals.
Post a simple update of your progress. “10 so far of our 15 goal!” Let people know and see how you’re doing. Interesting, both seeing a program do very well and seeing a program do poorly gives people energy to do more!
If your program is something involving customer participation (like charity donation, book drive, or fund raiser) post information for customers to see. However, we don’t think it is EVER appropriate to share sales-driving program updates (involving employees up-selling) to customers. This can be insulting to customers that your employees are trying to gauge them for more money.