Overview
Banners are signs that can be displayed outside of your location or inside your location to build awareness of promotions or events.
Details
There are many different types of banners:
- in-store
- out-of-store
- promotional or seasonal
- branded (usually an outside banner used to draw attention to your location)
Things to Consider
- Think about where you’ll use the banner: inside or outside? If it will be outdoors for a long period of time (several months), it will need to be sturdier and weatherproof. If you can place it inside a window, you won’t have to worry about the weather.
- How it will be hung? Do you need a banner stand to keep it sturdy outside or inside? Will you need to fasten the sign to your location and have grommets added?
- How long you keep the sign up can determine the type of material.
- Do you want to do promotional banners in your location to promote your new seasonal offerings? If so, it may be worth investing in a nice banner stand. There are banner stands available through many online companies for indoor and outdoor use. (Google “Banner Stands”)
Banner Message & Design
The most important thing about your banner is the message. Make sure it’s…
- Clear and simple
- Easy to read
- Pleasing to look at / visually appealing
- Communicates your point
- Drives action by the customer or potential customer.
If you don’t already have a designer you feel comfortable working with on promotional products, consider finding one. They can help you design your banner.
Banner Production
Work with a local sign shop or find an online provider who can provide quality signage at a good value. Ensure you’re printing the right material for the right use.
