BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Local Marketing Master Class - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://lsmguide.com
X-WR-CALDESC:Events for Local Marketing Master Class
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20140309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20141102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20150308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20151101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20160313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20161106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20170312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20171105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180124
DTEND;VALUE=DATE:20180125
DTSTAMP:20260408T074301
CREATED:20151013T193042Z
LAST-MODIFIED:20180425T231627Z
UID:22554-1516752000-1516838399@lsmguide.com
SUMMARY:Compliment Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/compliment-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180126
DTEND;VALUE=DATE:20180127
DTSTAMP:20260408T074301
CREATED:20151202T225907Z
LAST-MODIFIED:20180425T230732Z
UID:22746-1516924800-1517011199@lsmguide.com
SUMMARY:Australia Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/australia-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180127
DTEND;VALUE=DATE:20180128
DTSTAMP:20260408T074301
CREATED:20151013T193040Z
LAST-MODIFIED:20180425T231636Z
UID:22528-1517011200-1517097599@lsmguide.com
SUMMARY:Chocolate Cake Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/chocolate-cake-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180128
DTEND;VALUE=DATE:20180129
DTSTAMP:20260408T074301
CREATED:20151013T193029Z
LAST-MODIFIED:20180425T231838Z
UID:22483-1517097600-1517183999@lsmguide.com
SUMMARY:Blueberry Pancake Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/blueberry-pancake-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180129
DTEND;VALUE=DATE:20180130
DTSTAMP:20260408T074301
CREATED:20151013T193043Z
LAST-MODIFIED:20180425T231615Z
UID:22560-1517184000-1517270399@lsmguide.com
SUMMARY:Corn Chip Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/corn-chip-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150130
DTEND;VALUE=DATE:20150131
DTSTAMP:20260408T074301
CREATED:20141231T221632Z
LAST-MODIFIED:20180426T145446Z
UID:16129-1422576000-1422662399@lsmguide.com
SUMMARY:Croissant Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/croissant-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150131
DTEND;VALUE=DATE:20150201
DTSTAMP:20260408T074301
CREATED:20151013T193026Z
LAST-MODIFIED:20180106T153253Z
UID:22457-1422662400-1422748799@lsmguide.com
SUMMARY:Backward Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/backward-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180201
DTEND;VALUE=DATE:20180202
DTSTAMP:20260408T074301
CREATED:20141231T221632Z
LAST-MODIFIED:20180426T143741Z
UID:16131-1517443200-1517529599@lsmguide.com
SUMMARY:Baked Alaska Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/baked-alaska-day-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150201
DTEND;VALUE=DATE:20150202
DTSTAMP:20260408T074301
CREATED:20151013T193026Z
LAST-MODIFIED:20180106T153320Z
UID:22459-1422748800-1422835199@lsmguide.com
SUMMARY:Baked Alaska Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/baked-alaska-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150202
DTEND;VALUE=DATE:20150203
DTSTAMP:20260408T074301
CREATED:20141231T221632Z
LAST-MODIFIED:20180106T150533Z
UID:16132-1422835200-1422921599@lsmguide.com
SUMMARY:Groundhog Day
DESCRIPTION:First\, let’s cover the basics: Groundhog Day is celebrated on February 2\, and is a fun way to “predict” the arrival of Spring. According to legend\, if it is cloudy when the groundhog emerges from its burrow\, Spring will arrive early. However\, if it’s sunny when the groundhog emerges\, and he sees his shadow\, he will retreat back into his burrow and Winter will continue for 6 more weeks. \nTrivia to Share with Your Customers\n\nPunxsutawney Phil is a groundhog resident of Punxsutawney\, Pennsylvania. He lives in the town library with his “wife” Phyllis.\nAccording to fans\, Punxsutawney Phil is given a sip of a magical elixir each summer to extend his life for 7 years. Thus\, he has made weather predictions for over 123 years.\nAccording to records kept since 1887\, Punxsutawney Phil’s weather predictions have only been correct 39% of the time.\n\nCelebrating Suggestions\n\nPreview Spring menu items for the week leading up to Groundhog Day.\nCreate a fun “gift with purchase” promotion\, and give away a different gift depending on Phil’s forecast\nHave guests vote whether they think if Phil will see his shadow\, and pull a winner from the “correct” batch (winner receives a gift card).\nUse Phil’s prediction to drive a new in-store promotion or event! If possible\, restaurants and bars can introduce new Spring menu items\, and retail shops can use a “shadow” forecast to move through the rest of their winter merchandise.
URL:https://lsmguide.com/marketing-holiday/groundhog-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190203
DTEND;VALUE=DATE:20190204
DTSTAMP:20260408T074301
CREATED:20151013T193037Z
LAST-MODIFIED:20180405T193200Z
UID:22508-1549152000-1549238399@lsmguide.com
SUMMARY:Carrot Cake Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/carrot-cake-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150207
DTEND;VALUE=DATE:20150208
DTSTAMP:20260408T074301
CREATED:20141231T221633Z
LAST-MODIFIED:20180426T144111Z
UID:16133-1423267200-1423353599@lsmguide.com
SUMMARY:Bubblegum Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/bubblegum-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150208
DTEND;VALUE=DATE:20150209
DTSTAMP:20260408T074301
CREATED:20141231T221633Z
LAST-MODIFIED:20180405T185140Z
UID:16134-1423353600-1423439999@lsmguide.com
SUMMARY:Kite Flying Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/kite-flying-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150214
DTEND;VALUE=DATE:20150215
DTSTAMP:20260408T074301
CREATED:20141231T221633Z
LAST-MODIFIED:20151104T174745Z
UID:16137-1423872000-1423958399@lsmguide.com
SUMMARY:Valentine's Day
DESCRIPTION:Overview\nValentine’s Day is observed each year on February 14. Across the United States and all over the world\, candy\, flowers\, and gifts are exchanged between loved ones on Valentine’s Day. \nValentine’s Day is a great opportunity for you to show your customers some love! It could be as simple as giving them some candy at checkout\, or you could offer them specials “for two.” Read on for more ideas! \nDetails\nIt began as a liturgical celebration of one or more early Christian saints named Valentinus. The most popular story associated with Saint Valentine that he was imprisoned\, and then executed\, for performing weddings for soldiers who were forbidden to marry. \nTrivia\n\nApproximately 1 billion valentines are sent each year in the United States.\nElementary school teachers receive the most valentines of any group of adults.\nCupid\, the god of desire and affection\, is often depicted as actually carrying two sets of arrows: gold-headed\, to inspire love; and lead-headed\, to inspire hatred.\n\nCelebrating Suggestions\n\nGive away Hershey’s Kisses to each customer at check-out.\nDecorate your store\, if appropriate.\nOffer special menu items\, made for two.\nOffer special spa packages for two\, or create special Valentine’s Day-themed packages for one.\nRestaurants can make the evening really romantic with candlelight and strolling musicians. Promote this to your current customers via your eMail list\, on your website and in local newspapers. Make it special and take reservations.\nIf you run a bakery\, create heart-shaped treats. Have fun with it! Make “conversation heart” cookies with messages to your customers.\nIf retail is your speciality\, merchandise the “perfect” Valentine’s Day gifts for him and her\, or group pink and red clothing and accessories together for a fun display.\nIf your restaurant has the space (and the proper insurance in place)\, host a “date night” cooking class!\nHost an “anti-Valentine’s Day” event at your restaurant for singles.\n\nHere are some fun examples we’ve scouted: \nValentine’s Day Fundraiser\nOn January 6\, Friendly’s Ice Cream will launch their 34th annual “Cones for Kids” campaign. The Valentine’s Day campaign\, which runs through February 13\, benefits Easter Seals Disability Services through the sale of Valentine’s Day coupons which are redeemable for ice cream and other goodies. Easter Seals Disability Services provides recreation and camping services for people of all ages with disabilities. We love this idea! How could you make it work for your business and a local charity in need? \n \n  \nRomance-Themed Cooking Classes\nSur La Table is offering a variety of romantic cooking classes in February. Customers can learn how to make Valentine’s macarons\, luscious truffles\, or a romantic meal for two. How fun! Not only do the classes provide a fun event for customers\, but they encourage customers to purchase equipment used during the class with a voucher for a discount! This idea is easily adaptable for a gourmet food shop (show customers how to use your specialty goods to create a memorable meal) or wine shop (show customers how to pair wine with various bites to wow their significant other). \n \nAnti-Valentine’s Day Dinner\nCity Tap House in Washington\, D.C. is hosting an “Anti-Valentine’s Day Dinner” to cater to those not-so-romantic customers out there. By partnering with Allagash Brewing Company\, they’re offering a 4-course meal\, paired with limited edition sour beers. We like celebrating the non-romantic side of the holiday\, especially by incorporating sour beers. Your bar or restaurant could easily host an anti-Valentine’s Day dinner or event – get creative and think about your customers and what they would want! \n \nSpecialty Product\nIt’s not uncommon for Krispy Kreme to create special occasion doughnuts for various holidays. But\, we like that even though these Valentine’s Day doughnuts aren’t launching until January 26\, they’ve started pre-promoting them in various print advertisements to build awareness. Your bakery or specialty retail shop could do the same!
URL:https://lsmguide.com/marketing-holiday/valentines-day/
ATTACH;FMTTYPE=image/jpeg:https://lsmguide.wpenginepowered.com/wp-content/uploads/Valentines-Day1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180216
DTEND;VALUE=DATE:20180217
DTSTAMP:20260408T074301
CREATED:20151013T193024Z
LAST-MODIFIED:20180426T144520Z
UID:22443-1518739200-1518825599@lsmguide.com
SUMMARY:Almond Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/almond-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190217
DTEND;VALUE=DATE:20190218
DTSTAMP:20260408T074301
CREATED:20151013T193031Z
LAST-MODIFIED:20180405T192600Z
UID:22500-1550361600-1550447999@lsmguide.com
SUMMARY:Cabbage Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/cabbage-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190220
DTEND;VALUE=DATE:20190221
DTSTAMP:20260408T074301
CREATED:20141231T221633Z
LAST-MODIFIED:20180409T140927Z
UID:16142-1550620800-1550707199@lsmguide.com
SUMMARY:Cherry Pie Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/cherry-pie-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180223
DTEND;VALUE=DATE:20180224
DTSTAMP:20260408T074301
CREATED:20151013T193026Z
LAST-MODIFIED:20180405T191517Z
UID:22462-1519344000-1519430399@lsmguide.com
SUMMARY:Banana Bread Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/banana-bread-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190225
DTEND;VALUE=DATE:20190226
DTSTAMP:20260408T074301
CREATED:20151013T193041Z
LAST-MODIFIED:20180409T142505Z
UID:22546-1551052800-1551139199@lsmguide.com
SUMMARY:Clam Chowder Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/clam-chowder-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190228
DTEND;VALUE=DATE:20190301
DTSTAMP:20260408T074301
CREATED:20151013T193029Z
LAST-MODIFIED:20180405T192451Z
UID:22488-1551312000-1551398399@lsmguide.com
SUMMARY:Boy Scouts Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/boy-scouts-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180302
DTEND;VALUE=DATE:20180303
DTSTAMP:20260408T074301
CREATED:20151013T193026Z
LAST-MODIFIED:20180405T191549Z
UID:22463-1519948800-1520035199@lsmguide.com
SUMMARY:Banana Cream Pie Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/banana-cream-pie-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150303
DTEND;VALUE=DATE:20150304
DTSTAMP:20260408T074301
CREATED:20150217T222518Z
LAST-MODIFIED:20180426T145506Z
UID:17162-1425340800-1425427199@lsmguide.com
SUMMARY:Mulled Wine Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/mulled-wine-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190303
DTEND;VALUE=DATE:20190304
DTSTAMP:20260408T074301
CREATED:20151013T193042Z
LAST-MODIFIED:20180425T205351Z
UID:22553-1551571200-1551657599@lsmguide.com
SUMMARY:Cold Cuts Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/cold-cuts-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180305
DTEND;VALUE=DATE:20180306
DTSTAMP:20260408T074301
CREATED:20151013T193024Z
LAST-MODIFIED:20180405T185413Z
UID:22440-1520208000-1520294399@lsmguide.com
SUMMARY:Absinthe Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/absinthe-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190305
DTEND;VALUE=DATE:20190306
DTSTAMP:20260408T074301
CREATED:20151013T193038Z
LAST-MODIFIED:20180405T193347Z
UID:22516-1551744000-1551830399@lsmguide.com
SUMMARY:Cheese Doodle Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/cheese-doodle-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190306
DTEND;VALUE=DATE:20190307
DTSTAMP:20260408T074301
CREATED:20150217T223324Z
LAST-MODIFIED:20180409T142702Z
UID:17182-1551830400-1551916799@lsmguide.com
SUMMARY:Dress in Blue Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/dress-in-blue-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190307
DTEND;VALUE=DATE:20190308
DTSTAMP:20260408T074301
CREATED:20151013T193038Z
LAST-MODIFIED:20180405T193254Z
UID:22513-1551916800-1552003199@lsmguide.com
SUMMARY:Cereal Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/cereal-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180308
DTEND;VALUE=DATE:20180309
DTSTAMP:20260408T074301
CREATED:20150217T223817Z
LAST-MODIFIED:20180425T225053Z
UID:17190-1520467200-1520553599@lsmguide.com
SUMMARY:International Women's Day
DESCRIPTION:International Women’s Day has been observed since in the early 1900’s\, a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies. \nAnnually on 8 March\, thousands of events are held throughout the world to inspire women and celebrate achievements.
URL:https://lsmguide.com/marketing-holiday/international-womens-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190308
DTEND;VALUE=DATE:20190309
DTSTAMP:20260408T074301
CREATED:20150217T223914Z
LAST-MODIFIED:20180405T193329Z
UID:17192-1552003200-1552089599@lsmguide.com
SUMMARY:Check Your Batteries Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/check-your-batteries-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180309
DTEND;VALUE=DATE:20180310
DTSTAMP:20260408T074301
CREATED:20150217T223955Z
LAST-MODIFIED:20180425T224930Z
UID:17194-1520553600-1520639999@lsmguide.com
SUMMARY:Crabmeat Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/crabmeat-day-2/
END:VEVENT
END:VCALENDAR