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X-WR-CALDESC:Events for Local Marketing Master Class
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DTSTART:20130310T070000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20141228
DTEND;VALUE=DATE:20141229
DTSTAMP:20260414T201111
CREATED:20141209T202224Z
LAST-MODIFIED:20151013T201736Z
UID:15779-1419724800-1419811199@lsmguide.com
SUMMARY:Holiday Breather Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/holiday-breather-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141231
DTEND;VALUE=DATE:20150101
DTSTAMP:20260414T201111
CREATED:20141209T174054Z
LAST-MODIFIED:20180106T150749Z
UID:15763-1419984000-1420070399@lsmguide.com
SUMMARY:New Year's Eve
DESCRIPTION:New Year’s Eve is the last day of the year. In many countries\, this day and night are celebrated at parties or other social gatherings\, where people dance\, drink champagne\, make resolutions and watch fireworks. In light of all the festivities\, New Year’s Eve is the perfect opportunity for you to engage with your customers and either (a) invite them to celebrate with you\, or (b) help them celebrate on their own! \nBelow\, we’ve listed a few ideas for how your small business can celebrate the New Year – no matter what industry you’re in! \nRestaurant\n\nHost a pre-party (i.e. more casual) neighborhood cookout for your customers from 5:00 – 8:00 PM. It’s a great way to attract the customers who don’t want to be out late on New Year’s Eve but still want to attend a festive event.\nAdd traditionally “lucky” food items to your menu: grapes\, black eyed peas\, lentils\, soba noodles\, pork and greens.\nMake sure your customers know about your catering services well in advance of the New Year – offer packages for “dinner for two\,” or “hosting a crowd.”\n\nRetail\n\nHost a champagne tasting at your wine shop so that customers can feel knowledgable and stock up for their New Year’s Eve parties!\nRemerchandise your retail store to make finding a New Year’s Eve outfit easy for your customers.\nGroup items that would make for appropriate host/hostess gifts near the register so customers can grab and go!\n\nServices\n\nSchedule “special event” hair and makeup tutorials and/or application appointments at your salon or spa! You can either show your customers how to beautify themselves for a big event\, or you can do it for them!
URL:https://lsmguide.com/marketing-holiday/new-years-eve/
ATTACH;FMTTYPE=image/jpeg:https://lsmguide.wpenginepowered.com/wp-content/uploads/Sparkler.jpg
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20150101
DTEND;VALUE=DATE:20150102
DTSTAMP:20260414T201111
CREATED:20141209T174150Z
LAST-MODIFIED:20141209T174150Z
UID:15766-1420070400-1420156799@lsmguide.com
SUMMARY:New Year's Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/new-years-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150101
DTEND;VALUE=DATE:20150102
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20141231T221632Z
UID:16120-1420070400-1420156799@lsmguide.com
SUMMARY:New Years Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/new-years-day-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150103
DTEND;VALUE=DATE:20150104
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180106T152626Z
UID:16121-1420243200-1420329599@lsmguide.com
SUMMARY:Fruitcake Toss Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/fruitcake-toss-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150106
DTEND;VALUE=DATE:20150107
DTSTAMP:20260414T201111
CREATED:20151013T193027Z
LAST-MODIFIED:20180106T152659Z
UID:22471-1420502400-1420588799@lsmguide.com
SUMMARY:Bean Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/bean-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150109
DTEND;VALUE=DATE:20150110
DTSTAMP:20260414T201111
CREATED:20151013T193025Z
LAST-MODIFIED:20180106T152806Z
UID:22452-1420761600-1420847999@lsmguide.com
SUMMARY:Apricot Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/apricot-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150114
DTEND;VALUE=DATE:20150115
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180426T143941Z
UID:16122-1421193600-1421279999@lsmguide.com
SUMMARY:Hot Pastrami Sandwich Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/hot-pastrami-sandwich-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150116
DTEND;VALUE=DATE:20150117
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180106T152838Z
UID:16123-1421366400-1421452799@lsmguide.com
SUMMARY:International Hot & Spicy Food Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/international-hot-spicy-food-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150120
DTEND;VALUE=DATE:20150121
DTSTAMP:20260414T201111
CREATED:20141210T235923Z
LAST-MODIFIED:20180106T152948Z
UID:15824-1421712000-1421798399@lsmguide.com
SUMMARY:Cheese Lover's Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/cheese-lovers-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150121
DTEND;VALUE=DATE:20150122
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180106T153049Z
UID:16126-1421798400-1421884799@lsmguide.com
SUMMARY:New England Clam Chowder Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/new-england-clam-chowder-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150123
DTEND;VALUE=DATE:20150124
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180426T145640Z
UID:16127-1421971200-1422057599@lsmguide.com
SUMMARY:Pie Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/pie-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150124
DTEND;VALUE=DATE:20150125
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180426T145649Z
UID:16128-1422057600-1422143999@lsmguide.com
SUMMARY:Peanut Butter Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/peanut-butter-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150130
DTEND;VALUE=DATE:20150131
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180426T145446Z
UID:16129-1422576000-1422662399@lsmguide.com
SUMMARY:Croissant Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/croissant-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150131
DTEND;VALUE=DATE:20150201
DTSTAMP:20260414T201111
CREATED:20151013T193026Z
LAST-MODIFIED:20180106T153253Z
UID:22457-1422662400-1422748799@lsmguide.com
SUMMARY:Backward Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/backward-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150201
DTEND;VALUE=DATE:20150202
DTSTAMP:20260414T201111
CREATED:20151013T193026Z
LAST-MODIFIED:20180106T153320Z
UID:22459-1422748800-1422835199@lsmguide.com
SUMMARY:Baked Alaska Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/baked-alaska-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150202
DTEND;VALUE=DATE:20150203
DTSTAMP:20260414T201111
CREATED:20141231T221632Z
LAST-MODIFIED:20180106T150533Z
UID:16132-1422835200-1422921599@lsmguide.com
SUMMARY:Groundhog Day
DESCRIPTION:First\, let’s cover the basics: Groundhog Day is celebrated on February 2\, and is a fun way to “predict” the arrival of Spring. According to legend\, if it is cloudy when the groundhog emerges from its burrow\, Spring will arrive early. However\, if it’s sunny when the groundhog emerges\, and he sees his shadow\, he will retreat back into his burrow and Winter will continue for 6 more weeks. \nTrivia to Share with Your Customers\n\nPunxsutawney Phil is a groundhog resident of Punxsutawney\, Pennsylvania. He lives in the town library with his “wife” Phyllis.\nAccording to fans\, Punxsutawney Phil is given a sip of a magical elixir each summer to extend his life for 7 years. Thus\, he has made weather predictions for over 123 years.\nAccording to records kept since 1887\, Punxsutawney Phil’s weather predictions have only been correct 39% of the time.\n\nCelebrating Suggestions\n\nPreview Spring menu items for the week leading up to Groundhog Day.\nCreate a fun “gift with purchase” promotion\, and give away a different gift depending on Phil’s forecast\nHave guests vote whether they think if Phil will see his shadow\, and pull a winner from the “correct” batch (winner receives a gift card).\nUse Phil’s prediction to drive a new in-store promotion or event! If possible\, restaurants and bars can introduce new Spring menu items\, and retail shops can use a “shadow” forecast to move through the rest of their winter merchandise.
URL:https://lsmguide.com/marketing-holiday/groundhog-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150207
DTEND;VALUE=DATE:20150208
DTSTAMP:20260414T201111
CREATED:20141231T221633Z
LAST-MODIFIED:20180426T144111Z
UID:16133-1423267200-1423353599@lsmguide.com
SUMMARY:Bubblegum Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/bubblegum-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150208
DTEND;VALUE=DATE:20150209
DTSTAMP:20260414T201111
CREATED:20141231T221633Z
LAST-MODIFIED:20180405T185140Z
UID:16134-1423353600-1423439999@lsmguide.com
SUMMARY:Kite Flying Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/kite-flying-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150208
DTEND;VALUE=DATE:20150209
DTSTAMP:20260414T201111
CREATED:20151013T193040Z
LAST-MODIFIED:20151013T193040Z
UID:22527-1423353600-1423439999@lsmguide.com
SUMMARY:Chinese New Year
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/chinese-new-year-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150209
DTEND;VALUE=DATE:20150210
DTSTAMP:20260414T201111
CREATED:20151013T193026Z
LAST-MODIFIED:20151013T193026Z
UID:22458-1423440000-1423526399@lsmguide.com
SUMMARY:Bagel Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/bagel-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150209
DTEND;VALUE=DATE:20150210
DTSTAMP:20260414T201111
CREATED:20151013T193037Z
LAST-MODIFIED:20151013T193037Z
UID:22507-1423440000-1423526399@lsmguide.com
SUMMARY:Carnival/Shrove Tuesday
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/carnivalshrove-tuesday/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150210
DTEND;VALUE=DATE:20150211
DTSTAMP:20260414T201111
CREATED:20150208T153243Z
LAST-MODIFIED:20150208T153243Z
UID:17035-1423526400-1423612799@lsmguide.com
SUMMARY:World Umbrella Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/world-umbrella-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150210
DTEND;VALUE=DATE:20150211
DTSTAMP:20260414T201111
CREATED:20151013T193026Z
LAST-MODIFIED:20151013T193026Z
UID:22454-1423526400-1423612799@lsmguide.com
SUMMARY:Ash Wednesday (start of Lent)
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/ash-wednesday-start-of-lent/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150210
DTEND;VALUE=DATE:20150211
DTSTAMP:20260414T201111
CREATED:20151013T193044Z
LAST-MODIFIED:20151013T193044Z
UID:22564-1423526400-1423612799@lsmguide.com
SUMMARY:Cream Cheese Brownie Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/cream-cheese-brownie-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150212
DTEND;VALUE=DATE:20150213
DTSTAMP:20260414T201111
CREATED:20141231T221633Z
LAST-MODIFIED:20141231T221633Z
UID:16135-1423699200-1423785599@lsmguide.com
SUMMARY:President Lincoln's Birthday
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/president-lincolns-birthday/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150212
DTEND;VALUE=DATE:20150217
DTSTAMP:20260414T201111
CREATED:20141231T221633Z
LAST-MODIFIED:20141231T221633Z
UID:16136-1423699200-1424131199@lsmguide.com
SUMMARY:Mercedes Benz Fashion Week (NYC)
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/mercedes-benz-fashion-week-nyc/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150214
DTEND;VALUE=DATE:20150215
DTSTAMP:20260414T201111
CREATED:20141231T221633Z
LAST-MODIFIED:20151104T174745Z
UID:16137-1423872000-1423958399@lsmguide.com
SUMMARY:Valentine's Day
DESCRIPTION:Overview\nValentine’s Day is observed each year on February 14. Across the United States and all over the world\, candy\, flowers\, and gifts are exchanged between loved ones on Valentine’s Day. \nValentine’s Day is a great opportunity for you to show your customers some love! It could be as simple as giving them some candy at checkout\, or you could offer them specials “for two.” Read on for more ideas! \nDetails\nIt began as a liturgical celebration of one or more early Christian saints named Valentinus. The most popular story associated with Saint Valentine that he was imprisoned\, and then executed\, for performing weddings for soldiers who were forbidden to marry. \nTrivia\n\nApproximately 1 billion valentines are sent each year in the United States.\nElementary school teachers receive the most valentines of any group of adults.\nCupid\, the god of desire and affection\, is often depicted as actually carrying two sets of arrows: gold-headed\, to inspire love; and lead-headed\, to inspire hatred.\n\nCelebrating Suggestions\n\nGive away Hershey’s Kisses to each customer at check-out.\nDecorate your store\, if appropriate.\nOffer special menu items\, made for two.\nOffer special spa packages for two\, or create special Valentine’s Day-themed packages for one.\nRestaurants can make the evening really romantic with candlelight and strolling musicians. Promote this to your current customers via your eMail list\, on your website and in local newspapers. Make it special and take reservations.\nIf you run a bakery\, create heart-shaped treats. Have fun with it! Make “conversation heart” cookies with messages to your customers.\nIf retail is your speciality\, merchandise the “perfect” Valentine’s Day gifts for him and her\, or group pink and red clothing and accessories together for a fun display.\nIf your restaurant has the space (and the proper insurance in place)\, host a “date night” cooking class!\nHost an “anti-Valentine’s Day” event at your restaurant for singles.\n\nHere are some fun examples we’ve scouted: \nValentine’s Day Fundraiser\nOn January 6\, Friendly’s Ice Cream will launch their 34th annual “Cones for Kids” campaign. The Valentine’s Day campaign\, which runs through February 13\, benefits Easter Seals Disability Services through the sale of Valentine’s Day coupons which are redeemable for ice cream and other goodies. Easter Seals Disability Services provides recreation and camping services for people of all ages with disabilities. We love this idea! How could you make it work for your business and a local charity in need? \n \n  \nRomance-Themed Cooking Classes\nSur La Table is offering a variety of romantic cooking classes in February. Customers can learn how to make Valentine’s macarons\, luscious truffles\, or a romantic meal for two. How fun! Not only do the classes provide a fun event for customers\, but they encourage customers to purchase equipment used during the class with a voucher for a discount! This idea is easily adaptable for a gourmet food shop (show customers how to use your specialty goods to create a memorable meal) or wine shop (show customers how to pair wine with various bites to wow their significant other). \n \nAnti-Valentine’s Day Dinner\nCity Tap House in Washington\, D.C. is hosting an “Anti-Valentine’s Day Dinner” to cater to those not-so-romantic customers out there. By partnering with Allagash Brewing Company\, they’re offering a 4-course meal\, paired with limited edition sour beers. We like celebrating the non-romantic side of the holiday\, especially by incorporating sour beers. Your bar or restaurant could easily host an anti-Valentine’s Day dinner or event – get creative and think about your customers and what they would want! \n \nSpecialty Product\nIt’s not uncommon for Krispy Kreme to create special occasion doughnuts for various holidays. But\, we like that even though these Valentine’s Day doughnuts aren’t launching until January 26\, they’ve started pre-promoting them in various print advertisements to build awareness. Your bakery or specialty retail shop could do the same!
URL:https://lsmguide.com/marketing-holiday/valentines-day/
ATTACH;FMTTYPE=image/jpeg:https://lsmguide.wpenginepowered.com/wp-content/uploads/Valentines-Day1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150216
DTEND;VALUE=DATE:20150217
DTSTAMP:20260414T201111
CREATED:20141231T221633Z
LAST-MODIFIED:20141231T221633Z
UID:16138-1424044800-1424131199@lsmguide.com
SUMMARY:President's Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/presidents-day/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150217
DTEND;VALUE=DATE:20150218
DTSTAMP:20260414T201111
CREATED:20141231T221633Z
LAST-MODIFIED:20141231T221633Z
UID:16139-1424131200-1424217599@lsmguide.com
SUMMARY:Random Acts of Kindness Day
DESCRIPTION:
URL:https://lsmguide.com/marketing-holiday/random-acts-of-kindness-day/
END:VEVENT
END:VCALENDAR