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LSMerriment: G’s Feast of the Seven Fishes

 LSMerriment: G’s Feast of the Seven Fishes
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By Paul
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic
Posted 12 December 2025

LSMerriment: G’s Feast of the Seven Fishes

The holiday season is a great time to celebrate your culture and roots with your customers and guests. Mike Isabella’s doing just that at his G Restaurant in DC, a sandwich shop by day and [...]

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 Make Customers Feel Welcome To Build Customer Loyalty
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By Paul
In Create Loyalty
Posted 6 December 2025

Make Customers Feel Welcome To Build Customer Loyalty

One of the secrets to building and maintaining customer loyalty is making customers feel welcome. During the holiday season, and into the New Year you will be visited by customers old and new. [...]

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 To Open or Not to Open…That Is The Question
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By Paul
In Be Calendar Relevant, Drive Traffic, Marketing Plan, Planning
Posted 21 November 2025

To Open or Not to Open…That Is The Question

And so it goes every year: Black Friday sales that begin at even more extreme hours of the day (and night). Some mega-stores open at midnight on Thanksgiving with promises of super discounts, [...]

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 What is Local Store Marketing?
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By Paul
In Be Locally Relevant, Create Community, Drive Traffic
Posted 14 November 2025

What is Local Store Marketing?

Usually, when visiting a new city, we like to go to restaurants, bars or shops that are unique to the area – where the locals go to get what they need. It helps us feel like less of a [...]

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 Holiday Giving Programs: A Great Addition to Your Seasonal Promotion
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By Paul
In Be Calendar Relevant, Create Community, Support Local Charities
Posted 13 November 2025

Holiday Giving Programs: A Great Addition to Your Seasonal Promotion

Holiday promotions are launching everywhere this week…from coffee shops to restaurants to retailers. It’s always great to see companies giving back during the holiday season as part [...]

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 Snow Day Destination
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By Paul
In Be Locally Relevant, Drive Traffic
Posted 13 November 2025

Snow Day Destination

Bad, snowy weather can keep customers away. Why not find a way to turn school and work closures to your advantage by becoming a snow day destination. If you do business in an area that gets a few [...]

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 Small Business Saturday: How To Get Involved
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By Paul
In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial
Posted 7 November 2025

Small Business Saturday: How To Get Involved

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large businesses (think Target, [...]

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 Fun Ways to Engage Customers on Halloween
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By Paul
In Be Calendar Relevant, Drive Traffic, Drive Trial
Posted 24 October 2025

Fun Ways to Engage Customers on Halloween

Did you know that Trick-or-Treating evolved from the ancient Celtic tradition of putting out treats and food to placate roaming spirits? We didn’t either! Aside from handing out candy to [...]

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 Make Better Decisions Considering Time, Talent & Treasure
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By Paul
In Management, Resource
Posted 16 October 2025

Make Better Decisions Considering Time, Talent & Treasure

Being more innovative requires making better decisions. A friend uses a filter called “Time, Talent, Treasure” to help her make important decisions. She learned this from a co-worker [...]

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 Halloween Tricks & Treats
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By Paul
In Be Calendar Relevant, Create Community, Drive Traffic, Support Local Charities
Posted 14 October 2025

Halloween Tricks & Treats

With just over 2 weeks until Halloween, we’re seeing fun Halloween marketing ideas all over the place! Here are a few that caught our eye over the years! How will you be celebrating with [...]

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