The Super Bowl: More Great Local Marketing

It’s fun to see the local marketing promotions going in celebration of the Super Bowl. Here are a few  – from Seattle, Washington – that caught our eye… from Tacos… [...]

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you with the most value. For me, my [...]

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty from Saudi [...]

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened  – why no sale when the woman came in for a very [...]

No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best burger on the block, but [...]

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, [...]

The holiday season is a great time to celebrate your culture and roots with your customers and guests. Mike Isabella’s doing just that at his G Restaurant in DC, a sandwich shop by day and [...]

One of the secrets to building and maintaining customer loyalty is making customers feel welcome. During the holiday season, and into the New Year you will be visited by customers old and new. [...]

And so it goes every year: Black Friday sales that begin at even more extreme hours of the day (and night). Some mega-stores open at midnight on Thanksgiving with promises of super discounts, [...]

Usually, when visiting a new city, we like to go to restaurants, bars or shops that are unique to the area – where the locals go to get what they need. It helps us feel like less of a [...]