Super Bowl Bar Specials

 In Be Calendar Relevant, Create Community, Drive Traffic, Event, Marketing Plan

Whatever your take on “deflate-gate,” Super Bowl XLIX is upon us. With just a few days to go until the big day you might already have your marketing game plan squared away. But, if not – here are some great Super Bowl bar specials to inspire you for this year or next!

Super Bowl bar specials

Make it Dog-Friendly

Some bars (like The Fat Dog in Los Angeles) are turning their outdoor patio into a dog-friendly Super Bowl viewing party! As the restaurant regularly hosts dog-friendly happy hours, adding a TV to the mix seems like the next logical step for the big game! This is a great way to stand out from the pack (pun intended) and attract the dog- and football-loving customers in your community!

Offer Pre-/Post-Game Entertainment

The game starts at 6:30 PM EST on Sunday, and as we’ve seen over the past few years – getting that coveted “post-Super Bowl” time slot for a TV show can result in a huge boost in ratings. Why not make that same type of strategy work for you? Schedule a great local band to perform before or after the game, or set up your Super Bowl festivities as an all day thing – offering brunch or lunch specials, giveaways, or other fun activities to keep customers engaged!

Themed Cocktails & “Local” Beer

This is a fun way for you to help your customer show their team pride! To start, you can create custom cocktails for each team. We’ve seen tons of ideas, with inspiration stemming from the names of the coaches, a star player’s signature phrase, the colors of the teams’ jerseys or the culture of the respective cities. Another easy way to participate: order beers from Massachusetts and Washington State!

How are you celebrating with your customers? Let us know in the comments section below!

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