How Welcoming Is Your Hours Of Operation Sign?

For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your logo. [...]

How Effective Is Your A-Frame Sign?

A-frame signs can be great attention grabbing and traffic driving tactics. The chalk board versions are great as you can change the message daily. Well executed a-frame signs positioned correctly [...]

Big Chains Being Local: Trader Joe’s

Trader Joe’s, Your Neighborhood Grocery Store as they call themselves, may be a big chain of stores across the United States, but they know how to stay local. And they keep it quite simple. [...]

Local Store Marketing Tours: San Francisco

We’re launching a new tool on LSMGuide…Local Store Marketing (LSM) Tours. As we’re out traveling local markets, we’ll take pictures…sampling, products, concepts, [...]

Local Store Marketing Tours: Amsterdam

Our latest LSMTours visit was to Amsterdam, Netherlands. As we’re out traveling in local markets, we take pictures…sampling, products, concepts, signage, promotions…and share highlights here on [...]

Bad LSM: We “Wish” This Sign Was Better

In a new series we’re entitling “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. [...]

Good LSM: Puppy Parking Lot

In our new series “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. Feel free to share any examples you see in [...]

Good LSM: Giving Thanks

In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]

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