What is Local Store Marketing?

Usually, when visiting a new city, we like to go to restaurants, bars or shops that are unique to the area – where the locals go to get what they need. It helps us feel like less of a [...]

Appeal to Masses with Social Media, Get Intimate with Local Marketing

Local store marketing is more than optimizing your website for Search Engine Optimization (SEO) or creating a Facebook page. While social media should play a role in making your location locally [...]

5 Questions to Ask for Successful Promotional Planning

As a small business owner, you probably already know that seasonal promotions will help you meet or exceed your sales goal for a certain time period. But before you begin, it’s helpful to [...]

Bad LSM: We “Wish” This Sign Was Better

In a new series we’re entitling “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. [...]

Holiday Hiring: Why You Should Start Planning Now

In addition to everything you need to organize and plan for in preparation for the holiday shopping season (only 105 days until Christmas!), another thing you should be thinking about is hiring [...]

Good LSM: Puppy Parking Lot

In our new series “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. Feel free to share any examples you see in [...]

Bad LSM: Be Local or Don’t

Some big brands do a great job of feeling local to their customers. Take Trader Joe’s for example – they do their homework and make sure their signage feels specific to that store and [...]