How to Be Different: “Create A Contagion”

The crux of Guy Kawasaki’s book The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is about turning ideas into action! In chapter 9, “The Art of [...]

The Marketing Power Of A Simple T-Shirt

I was recently reminded of the power of a simple, inexpensive and easy marketing tool – the t-shirt. At a Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. [...]

How To Be Different: “Zag!”

You probably know Marty from his book “The Brand Gap“. His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to [...]