Good LSM: School Lunches To Go

 In Be Locally Relevant, Drive Traffic, Drive Trial, Good-Bad LSM, Marketing Plan

In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving activities.

This week, we’re sharing an idea from Alexandria-based farm-to-table café and market, Bon Vivant. The café is located in the very family-/child-oriented Del Ray neighborhood and Bon Vivant boasts their own “kids room” – where parents can enjoy their coffees while their children play as loudly and as long as they would like. And while they offer a wide array of fresh smoothies, coffee drinks and food options for the adults, they also have several treats for the kids. In particular, we love their take on school lunch:

market catering business

What a fun idea! Here’s why we love it:

  • Healthy food options for kids – always a plus, especially in a health-conscious/kid-friendly neighborhood!
  • 25 cents from each purchase can be donated back to your school, by the café.
  • Menu is planned out ahead of time, cutting down on decision-making time by parents and restaurant staff.
  • No commitment – customers can pick up and pay as they please.
  • Great packaging!

In our hunt for great marketing ideas, one theme that sticks out (and seems to be working) is convenience for the customer. The easier you make something for them, the more likely they are to spend their money with you.

Would this type of catering work for your restaurant or café?  Let us know in the comments section below!

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