It Is About Your
Neighborhood

Local Store Marketing, (also called Neighborhood Marketing or LSM) is marketing activities designed to help your business be locally relevant with your customers and community. Relevant in a way that helps you stay top of mind when they’re considering your type of products and services.

Local Store Marketing involves engaging your customers at the store or location level. It is at this local level where you have the best connection with your customers.

Often measured by reaching existing and potential customers within a 1 to 5 mile radius surrounding your location, the range LSM can be much broader or narrower based on if there are additional locations (of your brand or company) near your location or if you happen to be the only location within a region.

It Is About Being
Locally Relevant

It Is About
Driving Sales

Ultimately, all the work we do for local store marketing has the end-result of driving sales. But, “driving sales” is a result of taking action. The LSMGuide Courses provide you with the right actions to result in sales-building.

Get starting driving more
sales and customer visits today!

Often measured by reaching existing and potential customers within a 1 to 5 mile radius surrounding your location, the range LSM can be much broader or narrower based on if there are additional locations (of your brand or company) near your location or if you happen to be the only location within a region.

The sales and marketing strategies Local Store Marketing supports typically include:

  • Building Awareness,
  • Driving Traffic,
  • Driving Trial,
  • and Build Community

While LSMGuide.com focuses on LSM efforts for restaurant marketing and retail marketing, the principles apply to any business from a salon, spa, bar, real estate agent, coffee shop, tanning salon, etc.

Members of LSMGuide  have access to tips, techniques, and tools
to implement the following local store Marketing Activities.

  • Advertising: Coupons & Printed Offers
  • Advertising: Direct Mail
  • Advertising: Outdoor
  • Advertising: Print
  • Catering
  • Catering: Food To Go
  • Catering: Off-Site Preparation
  • Charity: A Day of Fundraising
  • Charity: Book Drive
  • Charity: Collecting Funds
  • Charity: Donate Tips
  • Charity: Donations
  • Charity: Selecting a Charity Partner
  • Charity: Supporting Fundraiser with Catering
  • Charity: Volunteer Event
  • Clean Up: Lake, River, Beach
  • Clean Up: Park
  • Concierge Partnerships
  • Customer Engagement: In-Store Trivia
  • Community Board
  • Community Events & Festivals
  • Customer Engagement: Counting Contest
  • Create Word Of Mouth
  • Daypart Driver
  • Destination Events
  • Discounting
  • Destination Events: Live Music
  • Donations: Local School Organizations
  • Destination Events: Customer Seminar Series
  • eMail Marketing
  • Facebook
  • Friends & Family Event
  • Good Neighbor: Fire House & Police Station
  • Good Neighbor: Local Theater Catering
  • Grand Opening: Charity & Dignitary Participation
  • Grand Opening: Event
  • Grand Opening: Invitations
  • Grand Opening: Ribbon Cutting
  • Grand Opening: Take-Away Invitations
  • Friends & Family Event Invitations
  • Hello Neighbor Letters
  • In-Store Events: Holiday Party
  • In-Store Events: Anniversary Party
  • In-Store Events: Art Openings
  • In-Store Events: Parties
  • In-Store Events: Poetry Readings
  • In Store Events: Local Artist Exhibit
  • Media: Calendar Listings
  • Media: Media Advisory
  • Media: Press Release
  • Newspaper & Magazine: Product Sampling
  • Outdoor Concerts
  • Offices: Special Employee Offers
  • Perfect Pairings Suggestions
  • Pinterest
  • Post-Event Destination
  • Radio Station: Morning Drive Product Samplings
  • Radio Station: On-Site Broadcast
  • Radio Station: Promotions
  • Raffles
  • Sampling & Demonstrations: In-Store
  • Sampling & Demonstrations: Out-of-Store
  • Seasonal: April Fools’ Day
  • Seasonal: Black Friday
  • Seasonal: Christmas
  • Seasonal: Cinco de Mayo
  • Seasonal: Columbus Day
  • Seasonal: Daylight Saving
  • Seasonal: Halloween
  • Seasonal: Easter
  • Seasonal: Earth Day
  • Seasonal: Father’s Day
  • Seasonal: Flag Day
  • Seasonal: First Day of Spring
  • Seasonal: First Day of Winter
  • Seasonal: Independence Day
  • Seasonal: Labor Day
  • Seasonal: Groundhog Day
  • Seasonal: Mardi Gras
  • Seasonal: Memorial Day
  • Seasonal: Mother’s Day
  • Seasonal: New Years Day
  • Seasonal: New Year’s Eve
  • Seasonal: President’s Day
  • Seasonal: St. Patrick’s Day
  • Seasonal: Super Bowl Sunday
  • Seasonal: Tax Day
  • Seasonal: Thanksgiving
  • Seasonal: Valentine’s Day
  • Seasonal: Veterans Day
  • Signage: A-Frame Sign
  • Signage: Banner
  • Signage: Coming Soon
  • Signage: Count-Up Sign
  • Signage: Daily Special Board
  • Signage: Highway Signage
  • Social Media
  • Tree Planting
  • TV Station: Product Sampling
  • Twitter

Get starting driving more
sales and customer visits today!

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