Make it a GREEN holiday season every year with these best practices for capitalizing on all that jolly-giving from Black Friday to New Years!

Course Requirements:

We recommend taking The Insiders Guide To Marketing Promotions That SELL, SELL, and SELL Course first if you don’t feel confident building a promotion from scratch.

Who Is This Course For?

  • Anyone who wants to maximize sales during the November – December Holiday Period.
  • If your annual sales plan relies on a successful Q4.

Course Outline:

All the lessons included in this course.

  • Holiday & Black Friday Promotion Planning
    • Happy Holidays!
    • Promo Planner Template
    • ‘Tis The Season
    • Take Advantage of the Traffic
    • Surprise & Delight
    • Being Relevant To Your Customers
    • The Secret To A Great Promotion
    • The Big Two
  • Operational Holiday Prep
    • Operational Holiday Preparation
    • Sales Plan
    • Timing
    • Inventory & Supplies
    • Hours of Operation
    • Holiday Staffing
    • Equipment: Additional Points of Sale
  • Marketing Holiday Prep
    • Marketing Holiday Prep
    • Marketing Plan & Programming
    • Holiday Calendar
    • Building Awareness
    • Holiday Decor
    • Sampling & Demonstrations
    • Gift Cards & Certificates
    • Wrapping Station
    • eNewsletter & Customer Database
    • Holiday Mid-Point
  • Ideas To: Leverage Traffic
    • Ideas To: Leverage Traffic
    • Seasonally Relevant Product Offerings
    • Black Friday Specials
    • Location As Destination
    • Holiday Parties & Entertaining
    • Twelve Days Promotions
    • Holiday Photos
    • Sampling & Demonstration
    • Friends & Family Events / Appreciation Parties
  • Ideas To: Surprise & Delight
    • Surprise & Delight Intro
    • Sample & Delight
    • In-Store Give-Away
    • Parking On Us
    • Social Media
    • Customer Gifts & Thank You
    • Community & Charity Give-Back
  • Summary & Conclusion
    • Holiday Calendar
    • Final Thoughts…
Award

Get started with this Course and the rest of the Courses and Tools Today!

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