How to Be Different: Create Wow!

How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build [...]

“Greatest Promotion” Wouldn’t Scale

Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John [...]

Be Calendar Relevant: New YEAR Specials

It’s the start of the new year. Why not have fun with it? Many restaurants are maximizing the year with $20.13 specials.  We’ve seen several in the DC area… Pizzeria [...]

Super Bowl Promotion Round Up

This Sunday, February 3, the Baltimore Ravens take on the San Francisco 49ers in the 47th Super Bowl in New Orleans, Louisiana. Regardless of your team affiliation, Super Bowl is the perfect time [...]

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your business. [...]

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose the social media channel [...]

Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose the social media channel [...]

Valentine’s Day Promotional Round Up!

With Valentine’s Day just around the corner, we couldn’t help but notice all the cool and lovey-dovey marketing ideas we’ve seen over the past few weeks. Valentine’s Day is a great opportunity [...]