Dutch McLocalization

In the Netherlands, McDonalds makes their menu locally relevant by offering a traditional Dutch food item – the Kroket. The Wrapper Notice the bicyclists… this makes this especially [...]

Burger Place Grills Up Burgers With A Side Of Charity

Holy Cow, a new neighborhood burger place in Alexandria, VA, opened in December with a great local angle. Order your burger with all your fixin’s, then choose your sides including [...]

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your business. [...]

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose the social media channel [...]

Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose the social media channel [...]

100th Birthday Celebration, Grand Central Style

A birthday or anniversary is always a good cause for celebration in your location. Last Friday February 1, Grand Central Station in New York City celebrated it’s BIG 100th Birthday. The [...]

Top 6 Quick Service Restaurant Trends for 2013

Here at LSMGuide.com, we’re always on the lookout for industry news, trends and issues to keep our members in the know. Check out a few of the QSR trends we’ve noticed so far in 2013: Go Local – [...]

What is Local Store Marketing?

Usually, when visiting a new city, we like to go to restaurants, bars or shops that are unique to the area – where the locals go to get what they need. It helps us feel like less of a [...]