Make Customers Feel Welcome To Build Customer Loyalty

One of the secrets to building and maintaining customer loyalty is making customers feel welcome. During the holiday season, and into the New Year you will be visited by customers old and new. [...]

Make Better Decisions Considering Time, Talent & Treasure

Being more innovative requires making better decisions. A friend uses a filter called “Time, Talent, Treasure” to help her make important decisions. She learned this from a co-worker [...]

Launch Events: If You Build It, Will They Come?

When is the last time you attended the grand opening of something? (Your own events don’t count!) Or, except for a hot movie or concert ticket, waited in line to be the first to buy [...]

How Your Franchisees Can Use Radio Effectively for the Grand Opening

Opening a new store? There is a great awareness-building article posted by Scott Kuhn on the International Association of Franchisees and Dealers website. It covers the basics and benefits of [...]

Drive Sales By Understanding Your Competition: Store Tours

How does your business compare to your competition when it comes to customer service? What about your product & service offerings? What about the general appearance of your location? Often we [...]

Dads & Grads: Celebrations in June

High school and college graduations are upon us, as is Father’s Day (the 3rd Sunday in June). Traditionally lumped together for “Dads & Grads” promotions, these two [...]

The Store Tour Con

URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared! It is one of the oldest tricks in the book. And, from what I can tell, [...]

Make Customers Feel Welcome To Build Customer Loyalty

One of the secrets to building and maintaining customer loyalty is making customers feel welcome. During the holiday season, and into the New Year you will be visited by customers old and new. [...]