The Super Bowl: More Great Local Marketing

It’s fun to see the local marketing promotions going in celebration of the Super Bowl. Here are a few  – from Seattle, Washington – that caught our eye… from Tacos… [...]

5 Quick Tips on How to Create a Valuable Customer Rewards Program

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you with the most value. For me, my [...]

Don’t Judge A Book (or a Customer) By Its Cover

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty from Saudi [...]

Building Loyal Customers – One Friend at a Time

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened  – why no sale when the woman came in for a very [...]

5 Ways To Show Your Customers You Care

No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best burger on the block, but [...]

5 Reasons to Use an Email Marketing Campaign

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, [...]