How Effective Is Your A-Frame Sign?

A-frame signs can be great attention grabbing and traffic driving tactics. The chalk board versions are great as you can change the message daily. Well executed a-frame signs positioned correctly [...]

Launch Events: If You Build It, Will They Come?

When is the last time you attended the grand opening of something? (Your own events don’t count!) Or, except for a hot movie or concert ticket, waited in line to be the first to buy [...]

Top 10 To Do List For New Restaurants

Are you thinking about opening a new restaurant? Or, are you in the process of planning the grand opening of your new restaurant concept? If so, we’re sure you’ve got plenty on your [...]

How Your Franchisees Can Use Radio Effectively for the Grand Opening

Opening a new store? There is a great awareness-building article posted by Scott Kuhn on the International Association of Franchisees and Dealers website. It covers the basics and benefits of [...]

The Marketing Power Of A Simple T-Shirt

I was recently reminded of the power of a simple, inexpensive and easy marketing tool – the t-shirt. At a Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. [...]